'LED' look

The look of the logo was designed to be reminiscent of layered LED matrix.

Layout

Layout was based loosely on a Mercedes dashboard. An onyx background was rendered in CG whereas the dashboard elements were largely built in After effects.

Some reflections were faked in After Effects.

Cinema 4D & After Effects comp

Work in progress on design elements

Animation Blocking

Initially developed in Maya, camera and animation were blocked in Cinema 4D and an animatic was cut in premiere.